Recommended read, just to be aware of the trend examples provided. I bought the book. Malcolm Gladwell verneint: Kleine Ursachen können große Wirkungen haben. I mean it metaphorically, obviously, but I want to tell you about the thing that I find to be the most sexy thing imaginable – and I’ve realised that sexy isn’t really the word I should be using at all. The term comes from Malcolm Gladwell’s The Tipping Point. The Tipping Point by Malcolm Gladwell Book Review by Bill Cattey Why should you care about what's in the book? How to cite “The tipping point” by Malcolm Gladwell APA citation. It is not. You realise, of course, I’m talking about intellectually stimulating or satisfying when I say sexy. As the company grew beyond that they broke off a unit and moved them to another location not too far away. tips over, and spread like nobody business sometimes into becoming mainstream. "[1] The book seeks to explain and describe the "mysterious" sociological changes that mark everyday life. This book deals with epidemics, both medical and social. To me, I liked the breaking down of how something started and grew to something more from the likes of Sesame Street and rumours through to sneakers and New York crime! … understanding consumer fads or market behaviours). He also examines the well-known S-curve which begins with innovators, then early adopters, followed by the early majority and finally, the late majority. I was one of those a-holes that referenced this book to my friends in casual conversation, over and over and over again right after reading it. The tipping point: how little things can make a big difference / by Malcolm Gladwell. I bought Malcolm Gladwell's book "The Tipping Point: How Little Things Can Make a Big Difference" (year 2000) as a gift for a friend. He is also the co-founder of Pushkin Industries, an audio content company that produces the podcasts Revisionist History, which reconsiders things both overlooked and misunderstood, and Broken Record, where he, Rick Rubin, and Bruce Headlam interview musici. If you need more … ― Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference. He very loosely weaves together existing social science and economic research to support his thin idea that there is a "tipping point" in all epidemics. The book that became a catchphrase! Does anyone recall if this is the book or another? Malcolm Gladwell’s debut non-fiction book, The Tipping Point, analyzes social trends from their beginnings and explores what makes some soar and others wither away.Gladwell received an … Key idea 1 of 10 It explains the principles of epidemic transmission. Really good book. The book started slow and gradually became more and more interesting. You have a full hour to fashion a coherent thesis out of the trivia you've learned over the past five months. This one only gets two. You're not really convinced of the correctness or importance of your thesis; you just want that A grade. In this book, Malcolm tries to explain, with the wit, clarity and beauty you'd expect from him, the way something small and insignificant turns into a huge wave. The first edition of the novel was published in 2000, and was written by Malcolm Gladwell. Need another excuse to go to the bookstore this week? Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. The … Watts pointed out that if it were as simple as finding the individuals that can disseminate information prior to a marketing campaign, advertising agencies would presumably have a far higher success rate than they do. I always knew there was something fundamentally wrong about anti-smoking campaigns. Malcolm Gladwell, a social theorist, tells how small moments lead to significant changes. The Tipping Point by Malcolm Gladwell Introduction: “ The Tipping Point is the biography of an idea, and the idea is very simple. The main characters of this non fiction, business story are , . Gladwell uses examples such as syphilis, suicide, AIDS, teenage smoking, and crime reduction. Er erklärt dies mit den Abläufen von Epidemien. Introduction. Ten years ago, I read The Tipping Point and it was revelatory. I wish there was another word I could use instead of sexy. The difference between the two categories bewildered the top dog breeders of the day. The Tipping Point starts as … The magic number 150 chapter is thought provoking, al. The law of the few declares that change is often initiated by a small group of people (three different types) with an ever-widening pyramid of influence. Social psychology, 2. How on God's green earth did this thing become a bestseller? [24], Microtrends: The Small Forces Behind Tomorrow's Big Changes, "With e-mail, it's not easy to navigate 6 degrees of separation", "Fooled again! What could have been the "tipping point" in the book becoming a national bestseller considering that similar books like 'Freakonomics' and its sequel were already a huge success ? The book is co-authored by John Decker. “The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.”, “To be someone's best friend requires a minimum investment of time. ", "Freakonomics Radio 384: Abortion and Crime, Revisited", https://en.wikipedia.org/w/index.php?title=The_Tipping_Point&oldid=994819659, Creative Commons Attribution-ShareAlike License, This page was last edited on 17 December 2020, at 18:27. Malcolm Gladwell shows us with this book that he is a jack-of-all-trades (or intellectual disciplines) and master of none. by Back Bay Books, The Tipping Point: How Little Things Can Make a Big Difference. Malcolm Gladwell’s tipping points Understanding how social complex systems interact can help us to make more informed decisions in business (e.g. Malcolm Gladwell is the author of five New York Times bestsellers—The Tipping Point, Blink, Outliers, What the Dog Saw, and David and Goliath. The study found that it took an average of six links to deliver each letter. Let us know what’s wrong with this preview of, Published Some examples used early on are carried through the entire book, i.e., Hush Puppies (shoe) fad, AIDS, etc. While it was a page turner and interesting to read, his glib conclusory statements interpreting others' research was a bit jarring... For example, use of the word "always" when describing a social phenomenon is not a practic. ISBN0-316-31696-2 1. This one deals with statistics and how there is a critical point in spread of anything idea or virus that can make it successful or a failure and with various examples Mr. Gladwell successfully pushed his ideas forward from Independence of USA to resurgence of a Shoe Brand to Shows for Kids to Teenage Smoking to Teenage Suicide. "But a small change is often all that it takes. The crux of the book is that the "stickiness factor" of epidemics (whatever the nature) begins with a tipping point. 7 out of 12, up to 9 out of 12 after my 2016 reread! Malcolm Gladwell… Turns out I was right! Dunbar's number is the maximum number of individuals in a society or group that someone can have real social relationships with, which Gladwell dubs the "rule of 150."[12]. ''The Tipping Point,'' by Malcolm Gladwell, is a lively, timely and engaging study of fads. Extreme fun to read. It may seem like an immovable, implacable place. It has a number of eye openers and will broaden one’s vision to see how little things matter so much. That said, it was one of my favorites in college and I still enjoy Gladwell's stuff, unashamedly. The Tipping Point : How Little Things Can Make a Big Difference by Malcolm Gladwell (free download) In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Making up the first type are the connectors, basically human nexuses whose webs of important acquaintances (note that these are not friends) spread out in logarithmic vertigos of extension (e.g., Revere’s “the British are coming” spread more quickly than that of William Dawes because of the many people Revere knew in the towns he visited). Read more from The Tipping Point and our Leadership Hall of Fame. I bought this book for half price at Borders. This is Gladwell's most thorough book. Gladwell’s writing is … The Tipping Point How Little Things Can Make a Big Difference ... By MALCOLM GLADWELL Warner. Updated May 25, 2019. The Tipping Point: How Little Things Can Make a Big Difference es un libro de Malcolm Gladwell publicado por primera vez por Little Brown en el 2000. He has been a staff writer for The New Yorker since 1996. In a work heavily influenced by the budding science of memetics (though he never once uses the word meme), Malcom Gladwell seeks to provide a framework for explaining why certain isolated phenomena (suicide in Micronesia, wearing hush puppies, reading a particular novel) can suddenly become widespread and why situations can suddenly swing from one extreme (rampant crime in 80s NYC) to another (the huge drop in crime in that same city during the 90s). The tipping point is that magic moment when an … … Gladwell’s classic simplifies social-science and academic study for a mass audience. Malcolm Gladwell shows us with this book that he is a jack-of-all-trades (or intellectual disciplines) and master of none. I should have thought to myself: "Hey, there's probably a reason this book is on the half price table." The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.” Malcolm Gladwell If you want to bring a fundamental change in people’s belief and behavior…you need to create a community around them, where those new beliefs can be practiced and expressed and nurtured.” The book seeks to explain and describe the "mysterious" sociological changes that mark everyday life. The book was published in multiple languages including English, consists of 301 pages and is available in Paperback format. Drawing inspiration from epidemiology, in his book The Tipping Point, journalist Malcolm Gladwell describes the conditions that enable ideas, trends and social behaviours to spread like an epidemic. Criticism of Malcolm Gladwell, the bestselling New Yorker writer, seems to be reaching – yes! An interesting theory… I liked the examples and note that this much more than just a book of examples. Malcolm Gladwell, a staff writer for The New Yorker, has been studying trends like these for years and has written several articles for the magazine that have developed into his new book, The Tipping Point. Contagion (Social psychology) 3. This is quite an accomplishment for an intellectual work of non-fiction. Holy suppositions, Gladwell! Gladwell also explains all the different things that go into … Synopsis The Tipping Point considers why certain products, diseases, or ideas become viral. Frankly, it is better suited for a 5-7 page article rather than a 280 page book. Inductive reasoning but still believable for the most part. In the mid-1990s, the city of Baltimore was attacked by an epidemic of syphilis. OF DISPUTATION about the application of what epidemiologists call the "tipping point"--the point at which an ordinary and stable phenomenon--a … The Tipping Point discusses why certain ideas, products and behaviors spread like epidemics and what we can do to consciously trigger and have control over such epidemics. Stickiness. This book grew out of an article Malcolm Gladwell was writing for the New Yorker. This was third Malcolm Gladwell book I read and also similar to others which I wanted to read for a long time. I loved chapter 7, which was partly about smoking. I'M REALLY BRIGHT, I JUST READ MALCOLM GLADWELL, LET ME TELL YOU ABOUT HUSH PUPPIES AND SESAME STREET. Gladwell describes the bystander effect, and explains how Dunbar's number plays into the tipping point, using Rebecca Wells' novel Divine Secrets of the Ya-Ya Sisterhood, evangelist John Wesley, and the high-tech firm W. L. Gore and Associates. "The Law of the Few" is, as Gladwell states: "The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts. p. cm. The only problem is that after about 100 pages, you can tell he's BSing. The critiques have come from a variety of angles – literary critics lambast his glibness; The Daily Beast doesn’t like his dating habits; The Nation doesn’t like, well, anything about him. Welcome back. The best way I can describe this one is to remind people of what it was like to take an essay exam for a liberal arts course in college. Formatted according to the APA Publication Manual 7 th edition. In Gladwell's own words: Look at the world around you. Malcolm Gladwell (Inglaterra, 1963) colabora desde 1996 con la revista The New Yorker. Fue traducido al español como El Punto Clave o La Clave del Éxito y hace una comparación entre los fenómenos sociales y las epidemias virales. About The Author: Malcolm Gladwell is a journalist for The New Yorker, a public speaker and the author of several pop-psychology books. It is that many of the problems we face - from crime to teenage delinquency to traffic jams - behave like epidemics. This is a book on epidemics. Gladwell also includes two chapters of case studies, situations in which tipping point concepts were used in specific situations. To me, I liked the breaking down of how something started and grew to something more from the likes of Sesame Street and rumours through to sneakers and New York crime! The Conclusion, the eighth and final chapter, was pointless: if the reader did not understand Gladwell's point by now, he or she must have been as lost as Washington Redskins' new coach Jim Zorn when he commented his family was proud to wear maroon and black. The best way I can describe this one is to remind people of what it was like to take an essay exam for a liberal arts course in college. I am trying to remember what book I read discussed the benefits of a company not growing over 150 people. The Tipping Point Summary. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. How about the fact that The Tipping Point was written five years before Freakonomics? Only 5% of the e-mail messages had passed through one of the hubs. – a tipping point. He also stated that Gladwell's theory does not square with much of his research into human social dynamics performed in the last ten years. We’ll cover the role of Tipping Point‘s connectors in business and why they’re crucial to the spread of ideas, services, and products. are at work in achieving a tipping point in most epidemics. 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